Overview
The Department, on behalf of the New York State Apple Marketing Order (AMO) Advisory Board, to invite qualified bidders to submit a proposal(s) to enhance the competitive position of New York’s Apple industry, increase consumer demand through advertising and promotional campaigns, and/or develop other creative approaches to increasing the sale and consumption of New York apples. The Board will consider funding efforts designed to promote, advertise and conduct market research on behalf of New York State’s apple industry.
Apply
Applicants should produce a proposal that provides a consumer facing advertising campaign, conducts promotional work in conjunction with retailers and apple shippers, creates innovative marketing strategies, and conducts market research. More details about the proposal can be found in the document below.
Proposals must be received by the Department’s Marketing Order Administrator by 3:00 PM EST on May 6, 2025, by mail or email. Mail your proposal, in one sealed envelope or package addressed to:
NYS Department of Agriculture and Markets
Marketing Order Administrator
10B Airline Drive
Albany, NY 12235
Or, e-mail your proposal to [email protected].
You may review the RFP and all requirements for this funding opportunity on the Contract Reporter website: New York State Contract Reporter (ny.gov).