Overview
This Request for Proposals (RFP) is issued by the Department to invite qualified bidders to submit proposals to design and implement a marketing and advertising campaign to promote the over 50 annual county and local fairs for the promotion of agriculture and domestic arts operating throughout New York State.
The mission of county and local fairs is to assist in showcasing the agricultural products, practices, history and traditions of the State. In addition to agricultural competitions and exhibitions, these fairs offer different attractions, often including a Midway, a diverse selection of foods, musical acts, exhibits, and demonstrations.
Using $1 million in State funds appropriated in New York State's 2024-2025 Fiscal Year Budget for the promotion of county and local fairs, the Department seeks to develop a multi-faceted marketing campaign to gain consumer attention and help increase attendance and participation at agricultural fairs across the State.