The New York State Department of Agriculture and Markets is seeking qualified bidders to submit proposals to design and implement a comprehensive marketing and advertising campaign to promote over 50 county and local fairs throughout the 2024 fair season. This multi-faceted marketing campaign will educate the general public, gain consumer attention, and help increase attendance and participation at agricultural fairs across the State.
A total of $1 million in funding is available to the selected respondent. Eligible applicants must have a minimum of five consecutive years’ experience in the advertising industry with annual billing of $1 million for two of those years.
Proposals for the Marketing and Advertising for New York State County and Local Fairs (RFP 0314) must be received no later than 3:00 pm on November 15, 2023. See the RFP and the documents linked below for specific and complete instructions on how to prepare and address the proposal.