RFP 0314 - Marketing and Advertising for New York State County and Local Fairs

The New York State Department of Agriculture and Markets is seeking qualified bidders to submit proposals to design and implement a comprehensive marketing and advertising campaign to promote over 50 county and local fairs throughout the 2024 fair season. This multi-faceted marketing campaign will educate the general public, gain consumer attention, and help increase attendance and participation at agricultural fairs across the State.

A total of $1 million in funding is available to the selected respondent. Eligible applicants must have a minimum of five consecutive years’ experience in the advertising industry with annual billing of $1 million for two of those years.

Proposals for the Marketing and Advertising for New York State County and Local Fairs (RFP 0314) must be received no later than 3:00 pm on November 15, 2023. See the RFP and the documents linked below for specific and complete instructions on how to prepare and address the proposal.