A container full of red McIntosh apples.

Marketing Order Administration

Marketing Order Administration
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Overview

The Department is responsible for the administration of all farm product Marketing Orders except those involving dairy products. Orders currently in place include the Apple Marketing Order, Apple Research and Development Program, Sour Cherry Marketing Order, Onion Research and Development Program, and the Cabbage Research and Development Program. Combined, these orders generate about $2 million in industry funds annually which are used to market and promote the subject products and to support market and production research.

Marketing Orders are initiated by grower-submitted and supported petitions which outline the industry-specific issues that might require the Department to collect assessments from producers for the purpose of marketing and/or research. Departmental review, public hearings, and a referendum vote by producers aid in determining if the order is to be adopted. Marketing Orders are also voted on periodically to ensure they are still endorsed by industry staff. For more information on this process, please contact us.

2020 Apple Marketing Order Continuing Referendum

The Department asks New York State apple growers to please take notice of a referendum to be conducted by the Commissioner of Agriculture and Markets of the State of New York, pursuant to Sections 16-Y and16-Z of Urban Development Corporation Act 174/68, as well as §201.13 of Title One of the Official Compilation of Codes, Rules and Regulations of the State of New York (1 NYCRR). The referendum is to determine whether the New York State Apple Marketing Order should be continued. The continuation of the order is subject to the approval of not less than 50 percent of all New York State apple growers participating in the referendum.

Any entity engaged within New York State in the business of producing, or causing to be produced, apples for any market in 2019 is entitled to vote in the referendum.  “Entity” in this case, means any individual, firm, corporation, partnership, company, or unincorporated association. Note, however, that if a producing entity is composed of more than one individual (for example, a business, a partnership or a corporation), only one vote may be cast by that producer.

If eligible to vote, your ballot must be mailed into the Department no later than October 26, 2020 via the following address:

 

State of New York

Department of Agriculture and Markets

Division of Agricultural Development

10B Airline Drive

Albany, New York 12235

 

Public webinars are being held to inform on the AMO program’s history and purpose, as well as the voting process.  To attend these webinars, you must register first online.  Current webinars are scheduled for the dates and times below, followed by a link to register for that date and time. (Note: you must register using the unique link next to the date and time you wish to attend.) 

 

Monday, September 21, 2020 at 1:00 pm - register here

Friday, September 25, 2020 at 11:00 am - register here

 

An additional webinar took place on Wednesday, September 16, 2020.

 

Legal and regulatory information on all of New York State’s Marketing Order programs can be found in the Laws and Regulations section on this web page.

Laws and Regulations

Below are the laws and program regulations concerning current Marketing Orders (except for dairy).  If you are a grower, processor, or sales agent of either of the crops listed, please also refer to the “Reports” section of this page for additional program requirements.

Funding Opportunities

The New York State Apple Marketing Order (AMO) Advisory Board is seeking proposals to enhance the competitive position of New York’s apple industry, identify new or emerging market opportunities, or develop innovative promotional initiatives to increase the sale and consumption of New York apples. The proposal(s) selected through this request would be funded by the AMO, which collects approximately $2M annually.

The Board is seeking interest from organizations capable of performing market research or those with experience implementing marketing strategies to increase produce sales. If interested in applying, an organization must submit a detailed proposal to the Department. Please review the below document for more details. Submissions are due to the Department by April 12, 2020.

Reports

Under active Marketing Orders, growers, processors, and/or sales agents of subject crops may be required to submit reports to the Department based on their planted acreage and/or sales of that crop. An assessment is calculated based on these reports. 

Payments are to be sent in to the Department via the following address, with checks made payable to “Empire State Development”:

 

New York State Department of Agriculture and Markets

Attention: Division of Agricultural Development

10B Airline Drive

Albany, New York 12335

 

Below are the reports required for current Marketing Orders. Please read the instructions carefully.