Dairy Promotion Order
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Overview

The Division is responsible for administration of the New York State Dairy Promotion Order (NYSDPO), issued by the Commissioner and approved by the state's milk producers. The Order was established to promote the consumption of New York milk and dairy products.

Milk producers pay 15 cents per hundredweight of milk produced for dairy promotion. The New York State Dairy Promotion Order (our office) retains 10 cents and the remaining 5 cents is used for national program activities (paid to National Dairy Promotion and Research Board at 10255 West Higgins Road, Suite 900, Rosemont, II. 60118-5616). Monthly assessments collected are used for contractual milk promotion activities, administrative costs, and research.

Board

The Dairy Promotion Advisory Board consists of ten New York milk producers appointed by the Commissioner who serve a three-year term. The first New York State Dairy Promotion Advisory Board was appointed in May 1972 at the request of dairy producers. The board advises the Commissioner on the disposition of approximately $15 million a year in funds collected from milk producers under the producer-approved NYSDPO. It also makes recommendations on promotion and nutrition education programs and various dairy product and research projects.

Members

The following are the members of the Seventeenth Dairy Promotion Advisory Board, serving from May 1, 2020 to April 30, 2023.

  • Larry Bailey, DFA Seat
  • *Dean Handy, At-large Seat
  • *Donald Harwood, Rochester Cooperative Milk Producers’ Bargaining Agency, Inc. Seat
  • Jason Kehl, Niagara Frontier Cooperative Bargaining Agency. Inc. Seat
  • *Carl Moore, New York Farm Bureau Seat
  • *Alicia Lamb, At-large Seat
  • *Sheila Marshman, New York State Grange Seat
  • Kim Nelson, Agri-Mark Seat
  • Julie Patterson, At-large Seat
  • *Judy Whittaker, At-large Seat

*New member in 2020

2022 Request for Proposals

The DPO Advisory Board has issued an Invitation for Proposals for dairy and research promotion projects, as part of its $15 million checkoff fund. The invitation solicits proposals for marketing, promotion, and research projects that focus on increasing consumer demand for New York-produced fluid milk and dairy products and further ensuring dairy product safety.

Eligible applicants include non-profit entities, research institutions, and private businesses that are not affiliated with the DPO Advisory Board. Project proposals may not promote a specific brand or trade name.

To be considered for funding, applications are due September 1, 2021. More information about application format and required information is included in the documents below.

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    2022 DPO Research RFP

    This document contains the suggest format for requests for generic milk and dairy research funding from the New York State Dairy Promotion Order.

     

    Download

  •  

    2022 DPO Promotion RFP

    This document contains the suggest format for requests for generic milk and dairy promotion funding from the New York State Dairy Promotion Order.

     

    Download

Next Meeting

Information about the next meeting of the Dairy Promotion Order Board will be posted here when it is available.

Past Meeting Materials

The most recent meeting of the Dairy Promotion Order Board took place on Friday, July 16, 2021 at 9:00 am. The meeting agenda is below and additional materials will be posted here when they are available.

The agenda from the June 30, 2021 meeting is also available below, and more materials will be posted here when they are available.

For minutes and materials from other previous meetings, please contact the Division of Milk Control and Dairy Services.

Contact the Dairy Promotion Order Board

We have created an email address to help dairy producers in New York quickly and effectively provide feedback to the Dairy Promotion Order Board about the New York State “check-off” program. If you are a dairy producer and have any questions or concerns regarding the New York State promotion order “check-off” program, please email [email protected]

All questions and concerns will be shared with the Board and their response will be shared with the requestor.