Overview

When schools use food products from local sources, they are supporting local farmers and providing healthy choices for children in school meal programs, while also supporting the local economy. This initiative is intended to provide healthy New York sourced food products, such as farm fresh products, to children as part of their lunch meal in school. School food authorities (SFAs) applying to the initiative should, to the best extent possible, reach the required threshold with healthy, farm fresh items served with the reimbursable lunch meal and should limit the inclusion of a la carte snack foods.

Chapter 56 of the Laws of 2022 provides school food authorities (SFAs) with increased State reimbursement for the purchase of New York State (NYS) food products for school lunch programs.  This initiative will be referred to as the “30% NYS Initiative.” As of July 1, 2022, the Department (AGM) has taken the lead on this initiative.

To incentivize school districts to use more New York State farm products, this initiative increases the reimbursement schools receive for lunches from 5.9 cents per meal to 25 cents per meal for any district that ensures at least 30% of their lunch costs are made up of eligible New York products. School districts that have reached the 30 percent threshold will receive the additional reimbursement in the following school year.

SFAs that purchase food items and prepare their own school lunches, or SFAs that contract with a Food Service Management Company to purchase food items and prepare school lunches are eligible to participate in the 30% NYS Initiative. SFAs that procure school lunches from a vendor* are NOT eligible to participate. SFAs must apply annually to receive this additional reimbursement.

A vendor is defined as a company (commercial enterprise, nonprofit organization, or public entity) that prepares, cooks, and packages unitized/bulk form meals, off-site at their own facilities and delivers them.  Vendors provide meals only and do not manage any aspect of the school food service. 


How to Participate

For a step-by-step on how to participate in this initiative, please see the 30% Planning and Implementation webinar in the “Trainings” section. Detailed instructions for foodservice directors can also be found in the Foodservice Director Handbook in the “Tools & Resources” section. In general, the process includes:

  • STEP 1. Determine your 30% Threshold using the 30% calculator.
  • STEP 2. Determine what NYS items to serve at lunch, using the NY Food Product Database. Note: this database is not comprehensive, it contains the processed products that have been verified as qualifying for the 30% Initiative.
  • STEP 3. Use the Planning Calculator, found in the “Tools & Resources” section, to estimate food cost changes from procuring more NYS products.
  • STEP 4.  Procure NYS products.
  • STEP 5.  Ensure proper NYS verification of products.
  • STEP 6. Menu and serve NYS food products at lunch.
  • STEP 7. Track purchases of NYS items served during lunch throughout the school year.
  • STEP 8. Apply to the 30% NYS Initiative each year by submitting applications to [email protected].
  • STEP 9. Receive additional State reimbursement in the following School Year (SY).

Additional guidance documents are available in the Tools & Resources section.


Apply

To incentivize school districts to use more New York State farm products, this initiative increases the reimbursement schools receive for lunches from 5.9 cents per meal to 25 cents per meal for any district that ensures their school lunches are made up of at least 30% eligible New York produced and processed products. School districts that have reached the 30 percent threshold can apply for reimbursement under the new initiative. 

SFAs that purchase food items and prepare their own school lunches, or SFAs that contract with a Food Service Management Company to purchase food items and prepare school lunches are eligible to participate in the 30% NYS Initiative. SFAs that procure school lunches from a vendor* are NOT eligible to participate. SFAs must apply annually to receive this additional reimbursement. 

A vendor is defined as a company (commercial enterprise, nonprofit organization, or public entity) that prepares, cooks, and packages unitized/bulk form meals, off-site at their own facilities and delivers them.  Vendors provide meals only and do not manage any aspect of the school food service. 

To apply to the 30% NYS Initiative for the 2024-2025 school year, please see the application document below. The application deadline is August 15 each year.

An informational webinar was held on May 30, 2025 to discuss the application process for the 30% Initiative. A recording of the webinar is available here.


Tools and Resources

Food Hubs

ADK Food Hub

Capital Roots

Comfort Food Community

East End Food

Eden Valley Growers

Headwater Food Hub

Upstate New York Growers and Packers

Essex Food Hub

Grow NYC Wholesale

Hudson Harvest

 

School Foodservice Authorities

Note: For the digital signature and submit buttons to function on the fillable PDF forms, it needs to be downloaded from our website and opened in Adobe Reader. Selecting either the download button or the link on our website will open the PDF in a web browser, which disables both the digital signature and submit functions.

NY Food Product Database

This database lists processed products that have been verified as qualifying for the 30% Initiative, Nourish NY, and EO32 (Not all products listed qualify for EO32, please see the “EO32 Eligible” column for qualification status).

  • Foodservice Director Handbook

    Reference this handbook for a detailed look at what documentation is necessary to apply to the 30% Initiative, strategies and best practices, and an audit checklist to help organize the paperwork for applying.

    Download

  • Calculator Tool

    Use this document to track progress towards qualifying for the 30% Initiative throughout the year, and to plan for the upcoming year.

    Download

  • Planning Calculator

    Use to determine the financial impact of menu changes, purchasing more NYS products, and your 30% target as food costs change. See the 30% Planning & Implementation webinar in the “Trainings” section for a walk-through of the calculator.

    Download

  • Request for Technical Assistance

    Let us know what Farm-to-School, Ag in the Classroom, and 30% activities you are planning, or would like assistance with, and we will connect you with people and resources to assist in your efforts.

    Download


Producers, Processors, & Distributors

Note: For the digital signature and submit buttons to function on the fillable PDF forms, it needs to be downloaded from our website and opened in Adobe Reader. Selecting either the download button or the link on our website will open the PDF in a web browser, which disables both the digital signature and submit functions.


Trainings

Upcoming:

No upcoming trainings at this time. Please check back later for updates.

Library:

24-25 SY Application Process

  • Presented: 5/30/25. Instructions on how to fill out the updated application, required documentation, and audit and review expectations.

30% Planning and Implementation

  • Presented: 2/13/25. Learn how to incorporate more NYS-grown products into your school lunch program with a minimum of cost. 30% program requirements, best practices, and a step-by-step walkthrough of how a 30% program can be planned and implemented is presented in this webinar.

Memos


Qualifying SFAs

The documents below show the list of SFAs approved to receive reimbursement for the 30% NYS Initiative each year since The Department of Agriculture and Markets has administered the program.